• Design & Build

Speedo

Landing pages for premium sportswear ranges

The brief

We were commissioned by Speedo to design and build landing pages for two new exciting sportswear ranges: H2O Active apparel and V-Class premium goggles. Both of the ranges are based on the latest in sportswear technology and aimed at men and women seeking high performance, extreme comfort and style, with Speedo quality. 

Our solution

Speedo is known for being at the cutting edge of sportswear. They make innovative products that appeal to customers’ competitive natures and love of sports and help them perform at their best. We wanted the landing pages to reflect these qualities, so we designed them to show off the style and quality of the new ranges. 

What we did

  • Design
  • Website Build
  • Digital Marketing
  • E-Commerce

The world's leading swimwear brand

We teamed beautiful animation with stunning imagery to show the quality of the V-class goggles. As the user scrolls down the page, they discover more and more about the goggles as snippets of information appear alongside the pictures and sophisticated black background. The entire page reflects the exclusive nature of the product. When the reader gets to the bottom of the page, they can see the goggles in both colours to help them decide which one to go for.

Innovation and quality

The new V-Class Goggles feature 'Super Antifog' lenses that provide 2x longer lasting visibility and IQfit (TM) 3D goggle seals that are super comfortable and reduce red marks around the eyes but still fit securely. The H2O Active range is designed for all sorts of activities and can be worn in and out of the water. It’s made from 100% recycled materials for people who want to pursue an active life while looking after the environment. 

The world's leading swimwear brand

We teamed beautiful animation with stunning imagery to show the quality of the V-Class goggles. As the user scrolls down the page, they discover more and more about the goggles as snippets of information appear alongside the pictures and sophisticated black background. The entire page reflects the exclusive nature of the product. When the reader gets to the bottom of the page, they can see the goggles in both colours to help them decide which one to go for.

H2O Active range

For the H2O Active range, we showcased the versatility of the range, helping readers picture themselves doing lots of different activities wearing it. At a glance, users can learn about the clothing’s features, such as its chlorine-resistant fabric and environmentally-friendly credentials. One of our favourite things about this page is that visitors can view the whole range at once and create their own 'mix-and-match' browsing experience.

Distinction is a brilliant full service digital agency, always putting consumer needs and engagement at the forefront of everything they deliver, whilst linking back to the project goals and objectives.

Tom Fox - Digital Programme Manager

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